Siena launched Cards by Siena in 2018 whilst she was studying Graphic Design at Ravensbourne University. It all started with Siena hand making cards for friends and family as a hobby, but then realised if she came up with a design unique to her, she could pursue this as a career!
By having an instagram page only, she got more orders by the day and was reaching full capacity quicker than ever. Working from her bedroom, hand drawing, painting and glittering each card individually whilst growing rapidly, there needed to be a more efficient way to operate and increase output.
Sketched by Siena was then born in 2020. Siena transitioned the business over to digitally drawing on an iPad which meant the quality of design was much more detailed and crisp and a proper process was put in place. Siena still running at full capacity alone, working 14 hour days, her sister Ellie then joined in 2020 to help alleviate the workload and put systems in place with automated spreadsheets taking over the manual entries Siena was logging in a book! Siena now completes all of the drawing and designing and Ellie looks after the administrative side of things, marketing, printing, glittering and packaging!